In the rapidly evolving landscape of data integration, several no-code data connector tools have emerged as leaders. This section will explore some of the most popular options, with a focus on Supermetrics and Windsor.ai, while also touching on other alternatives.

Supermetrics

Supermetrics is one of the most well-known names in the no-code data connector space, particularly popular among marketers and analysts.

The leading marketing data platform - Supermetrics

Key Features:

• Wide range of data source connectors (50+), including major advertising platforms, analytics tools, and social media
• Direct integration with various BI tools, including Power BI, Google Data Studio, and Tableau
• Automated data refreshes
• Ability to create custom metrics and dimensions
• Strong data governance and security features

Pricing:

• Starts at $37/month for individuals (billed monthly)
• Enterprise plans with custom pricing for larger organizations
• Pricing varies based on data sources, number of users, and data volume

Windsor.ai

Windsor.ai is a newer entrant in the market but has quickly gained traction due to its user-friendly interface and robust features. This is the one I personally use for most of the dashboard built for my clients. It’s cheaper than Supermetrics and also offers data transfer to your data warehouse (Google Big Query, Azure MS SQL,Snowflake, etc.) for the same price point.

Marketing Data Attribution Software | Windsor.ai

Key Features:

• 100+ integrations across advertising, analytics, CRM, and e-commerce platforms